August 2013
Cross-border pooling would go a long way to
end the pain of trapped cash in China. Speaking at the EuroFinance
Singapore conference, Robert Yenko, Regional Treasurer, told the story
of Intel’s journey to effectively and efficiently manage its cash on a
global basis.
Robert Yenko, Regional Treasurer, Intel, began his talk at
EuroFinance Singapore 2013 with a short story to illustrate the
transformation that has occurred in China during the past 20 years. In
1994, as part of a team selected to set up Intel’s first factory
operations in Pudong, China, he went along with a couple of colleagues
to visit the Head of the Capital Accounts Division of State
Administration of Foreign Exchange (SAFE). They arrived at the office
five minutes early to find a smoke-filled room and the capital accounts
manager in his undershirt – he wasn’t quite ready for their arrival.
Today, the Chinese authorities are more than ready to do business.
They are consciously building close relationships with multinational
companies (MNCs) in order achieve their main objective: to make China
the next global finance and treasury centre.
Intel in China
As the world’s largest semi-conductor company, Intel operates in 63
countries, reaps $53.3 billion in revenue worldwide and has a net
operating profit of $14.6 billion (2012). It employs 105,000 talented
people, including 80,000 technicians, 5300 PhDs and 4000 MBAs. Social
responsibility is an important part of the company’s objective and it is
one of the largest voluntary purchasers of green power in the US.
Today, 75% of the company’s product sales come from outside the US,
with just over half (55%) coming from Asia and 15% from China,
specifically, which accounts for $8bn of revenue.
Intel opened its first sales office in Beijing 1985. Just over ten
years later, in 1996, it opened its first factory in Pudong and set up a
research and development (R&D) laboratory in Beijing 1998. In 2003,
the company built an assembly and test factory in Chengdu and then its
first wafer fab outside US and Europe in Dalian in 2007. The company has
invested more than $5 billion and now has 11 legal entities operating
in the country.
The company holds approximately $1 billion of cash in China.
“Although other companies hold much more, this is a large amount for us –
almost a quarter of the total cash portfolio in Asia. Therefore, it is
very important for us to be able to manage the cash effectively,” Yenko
says.
SAFE engagement
Intel’s evolving relationship with SAFE did not happen overnight,
emphasises Yenko. In 2004, SAFE introduced Rule 104, which allowed
domestic cash pooling with US dollars, and at the same time it allowed
one-way cross-border lending. However, there was a caveat – Rule 104 was
specifically targeted at companies with a regional headquarters (RHQ),
which Intel didn’t have at that time. “Therefore, we explored how we
could restructure our legal entities in China so that we could
participate in this Rule 104,” says Yenko. In 2005, it set up an RHQ for
its subsidiaries and operations in China.
As a result, in early 2007, Intel was allowed to do its first
cross-border loan, which was a significant milestone for the company.
“We were one of the few companies that could move money outside China,
and we took advantage of the programme. Of course there was a limit – it
wasn’t a free-for-all,” he says. The limit was linked to the level of
profits that a company generated in China.
Intel then petitioned SAFE for approval to perform domestic cash
pooling in US dollars. “This didn’t address trapped cash issues because
it is still a domestic cash pool in China. However, it allowed us to
effectively manage our domestic liquidity within China, so that we can
use our cash wherever we want to in-country. This vehicle allowed us to
maximise the use of our cash and deliver it to the companies that needed
it most,” explains Yenko.
But in 2009, SAFE suspended Rule 104 (cross-border lending) and
replaced it with Rule 49. “There were no straight answers as to why the
change was made, but after two years of cross-border lending all of a
sudden we couldn’t do it anymore. Our in-country cash started to balloon
over time,” says Yenko. That is, until the company caught a “big break”
last year.
Since 2004 Intel has always maintained good relations with SAFE. “We
don’t just approach them when we need something; there is always close
collaboration, not just at a working level but at policy level.” This
was Yenko’s key message to the audience in Singapore: it is important to
maintain and develop the relationship over time. In Intel’s case, this
closeness paid off.
In June 2012, the company was invited to participate in a US dollar
cross-border cash pooling pilot programme. Yenko and his team had to
come up with a proposal and application, and in December 2012 received
SAFE’s approval to become a part of the pilot programme. In January this
year,
Intel made its first transaction.
“This is the Holy Grail for treasurers in China – having the
flexibility to move money outside of China and to be able to invest it
the way we want to. It is a big win for us,” says Yenko.
Details
There are two parts to the SAFE pilot scheme. One part is the foreign
currency cross-border cash sweep. This means that a company has to set
up two master accounts, one international and one domestic, where it is
able to pool all the cash from subsidiaries in China. It can eventually
move it to an original cash pool held outside of China. “This addresses
our needs,” says Yenko. “We were building up cash in China and wanted to
be able to move it and invest it or spend it the way we wanted outside
of China.” Of course, this was all within a controlled quota, which is
dependent on how much investment a company has in China. Intel doesn’t
sweep cash on a daily basis but only on-demand.
The second part of the SAFE programme relates to the centralisation
of collections and payments, and being able to centrally collate and
process trade payments within the RHQ. This is effectively
payment-on-behalf-of (POBO) or receiving-on-behalf-of (ROBO) scheme in
cash management terms. “Our RHQ is able to manage, process and pay
on-behalf-of other subsidiaries operating in China,” explains Yenko.
“This comes in conjunction with a cross-border netting ability. So we
are able to do cross-border netting for payables and receivables from
offshore.”
Benefits
Yenko listed a number of benefits, including:
-
Efficient liquidity management.
-
Achieving better returns through economies of scale.
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Ability to fund expansion wherever it happens.
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An effective platform to manage trapped cash.
“This last point has always been the primary issue for most
treasurers in China – and we are not an exception to that. That why we
participated in this pilot programme – to be able to move our money out
of China and invest it in the way our board wants it invested. We also
have better control and visibility via our master accounts,” says Yenko.
Challenges
But the pilot programme also presents challenges. “It is a strain on
our resources, whether before or after implementation,” says Yenko.
“Before we implemented it, there was a lot of communication,
documentation and applications going back and forth. One time SAFE asked
us to submit an application in just four business days.”
In addition, there is a lot of post-implementation reporting. “This
scheme is very important to SAFE, as it will determine the path to
currency convertibility. Therefore, the managers want feedback on a
regular basis – we meet with them face-to-face once a week to give them a
status report and our future plans.”
Scalability of the pilot programme is another challenge. “Being able
to scale the programme up and move $1bn outside of China is a challenge.
It is something that we are working on and hopefully the second part of
the programme will address scalability,” he says.
Yenko’s final tip for other treasurers: “It is very important to work
with a bank that can address your company’s needs, is familiar with the
landscape and one that understands the nuances of dealing with SAFE and
the Chinese government.”
He ended his presentation by reminding the audience of the quote by
Deng Xiao Ping: “Crossing the river by feeling the stones”. “This is
what it is all about. The Chinese authorities want to be able to test
every step of the way before they roll it out. That is how China
operates and they have been very successful using that model – and we
respect that.”
This insight was first published on www.treasurytoday.com